Founded by Elana, an alumna of Shenkar College of Engineering, Design and Art in Israel and FIDM in Los Angeles, our brand began its journey in 2021. Initially crafting dresses for her daughters, Elana's exquisite designs quickly gained popularity through word of mouth. Committed to empowering women, we create custom and ready-to-wear dresses, all handcrafted in Los Angeles, that are designed to instill pride and confidence in every wearer. We pride ourselves on sourcing high-quality fabrics exclusively from the US and Europe and cherish our close-knit relationships with our skilled seamstresses, ensuring each dress not only looks stunning but also makes our clients feel their most confident and empowered selves